Week 6, Session 2 // Final Brochure Hand In

01/04/14
End

After everything here is the final brochure:

The image is meant to be black and white but for some reason blogger is making it tinted and I can't change it

Week 6, Session 1 // Final Critique, Printing, Rationale

31/03/14
Critique / Make

I got some last minute critique from a tutor and my peers, made some final changes and then went to the print shop. I picked a 170gsm matte paper as I felt it was a nice thickness for the brochure and I couldn't have anything glossy as there is sketch space in the back and you can't draw on that too well.

We also went over writing a rationale in class.

Final Changes to Brochure

30/03/14
Make / Critique

After finishing the other spreads I made to changes to the site spreads in order to make it flow better and to generally just refine and fix up little things.

Cover, Intro Spread, Final Spread

29/03/14
Understand / Ideate / Critique / Make

After a lot of sketching and playing around with composition and doing research into current styles and things I have come up with the cover, intro spread and final spread.

Spread Refinement

28/03/14
Critique / Make

After much refinement and critiques from tutors and classmates I came up with these as the final three site spreads, until I come up with the other spreads anyway.

The image is meant to be black and white but for some reason blogger is making it tinted and I can't change it

Week 5, Session 2 // Class Critique

25/03/14
Critique

I didn't have time to change my spreads from yesterday but I still got them critiqued. The main points were that I should change up the composition between spreads and to tone down the colour a bit as it is very dominating.

Week 5, Session 1 // Spread Set one and Flow

24/03/14
Understand / Make / Ideate

I ended up creating a set of the three spreads from the chosen style. In class we then talked about flow and now I know what I need to change to make the spreads work better.

The image is meant to be black and white but for some reason blogger is making it tinted and I can't change it

Experimenting with Style

21/03/14
Make / Ideate

After sketching many different compositions and styles I came up with 5 ideas for spreads and then picked one. It is a starting point in order to design the other 2 main spreads.

Week 4, Session 2 // Cover, Intro, Final Spread

18/03/14
Understand

Today in class we talked about the cover, the intro spread and the final spread and what they needed to include, and looked at some examples.

Week 4, Session 1 // Hierarchy and Type

17/03/14
Understand / Make / Ideate

We discussed typography in class today and put together some layouts to experiment with the hierarchy and different ways to get across different feels. I then sketched up a lot of compositions focussing on hierarchy with a grid.

Emotive Feel and Site Specific Inspirational Stylistic Approaches

16/03/14
Understand, Ideate, Define

I wanted to define a real refined few points for each site, like getting an emotive feel for each, deciding on a shape and coming up with some ways that I could get this across through design. This was so that I could gather some site specific inspirational stylistic approaches and start my designs.

Brochure Research

14/03/14
Understand / Define

I went down to the local i-Site and picked up a whole bunch of brochures to analyse and get some inspiration. I looked at the composition of the covers and how much information they showed and how they convey the feel of the topic of the brochure. I also looked at different spread compositions within the brochures and how they use FADP to convey a certain feel. I also looked at the maps in the brochures to get some different options for designing my map and to see how much detail is too much detail.

Week 3, Session 2 // InDesign and First Concept

11/03/14
Understand, Ideate, Make, Critique

Today we looked at grid in class and I did a lot of sketches experimenting with compositions with a grid.

I also went to a workshop on InDesign and then came up with my first concept for a spread style.

I showed my classmates and got some feedback about how the general flow and composition wasn't really working and how the boat symbol doesn't look like a boat. I have now made those changes.

InDesign was very hard to get the hang of so I think I'm going to use photoshop for now until I have a solid style and idea for the spreads, then I can easily make them on InDesign.

Week 3, Session 1 // Inspirational Stylistic Approaches, Colour Study

10/03/14
Understand / Ideate

I have been researching into current brochures and other graphic designs on the internet which could be directions for my brochure.

I also looked at photos from the sites and pulled colours from them to try and get a main colour for each that I can use in the spreads to differentiate the sites.

Dominion Museum

The New Dowse

Meridian Building

Week 2, Session 2 // Key / Symbols

04/03/14
Ideate / Make

I decided on my secondary communication points being when the building was built/age, a sustainability rating and use. I then designed the symbols which will go on each of the three main spreads to indicate these points.

Week 2, Session 1 // Semiotics

03/03/14
Ideate / Define

Semiotics visual cues lectorial

More Visual Documentation

02/03/14
Understand, Define

I went to the Meridian Building to take some photos and also went back to the other sites to take more photos

Dominion Museum, visit two

The New Dowse, visit two

Meridian Building, visit one

Finalising Idea

01/03/14
Understand / Ideate / Define

Today I managed to finalise my destination set point of differences, adjectives and secondary communication points and source my written content for the three sites (from archdaily.com and the dominion museum website).

I also asked an architect what he might look for, information wise, in an architecture brochure. The main points were; sustainability, location, age, style/era, architect, use and materials. I then went back and altered my secondary communication points. From this I came up with some ideas for my final spread, maybe a bio on the architects, some sketch/note space, other buildings of interest nearby things to do at the locations.

Research

28/02/14
Undertand / Define

I have done a lot of research on the three sites to try and understand the buildings and potentially reveal some interesting unique things about each. 

I have also gone out and taken photos of two of the sites, unfortunately I have been unable to take any of the Meridian Building yet.

Dominion Museum, visit one

The New Dowse, visit one

Idea

26/02/14
Understand / Define / Ideate

After more research I decided that sculptures were harder to find secondary communication points that people would actually care about.

I have now decided to go with architecture, my sites are the Dominion Museum, The New Dowse and the Meridian Building. Each have different uses, were built in different times, have different styles, use different materials etc etc so I will have a lot to work with.

Week 1, Session 2 // Research and Blog

25/02/14
Understand / Define / Ideate

Today, after a bit more brainstorming and some research I decided that the best ideas were either architecture or sculptures. 

Eventually I picked my destination set as sculptures around Wellington and started to do research.

I decided to go with wind orientated sculptures to reflect Wellington. I have picked the Falling Man on the waterfront (leaning forward over the edge, but held up by wind), the Zephyrometer (a massive wind needle) and the Wellington sign (the Hollywood look-a-like that looks like it is being swept away by the wind. All are different sizes and have different artists.

We also attended a blogger workshop to be introduced to using a blog.

Basic Objective

24/02/14
Understand / Define

I have simplified the brief to get a better understanding of what I need to do and to make it simpler to think about:

In 2013 Prime Minister John Key described Wellington as a 'dying city'. Your task is to design a 12 page brochure that promotes a set of three linked destinations or activities within the Greater Wellington region. You will highlight the merits of your choice and provide extra information in order to get more people to go there.

Week 1, Session 1 // Brief and Brainstorming Ideas

24/02/14
Understand / Ideate

In class today we read through and talked about the brief to understand what we needed to do and brainstormed ideas for our activity/destination set. I filled out a table for a sculptures, architecture and waterfront activities.